The “What-If” Syndrome

Let’s say you decided to get your head in the business game.

You pull out all the stops and pour your blood, sweat, and tears into it. You ask for help and get others involved.All of your heart, soul and money goes into it. (Not a Shocker.)

Then you put it out to the world. And watch, in awe.

Beautifully.

Intelligently.

Methodically.

You say it was well worth the time and effort.

But then, the ‘what if’ sets in.

“What if no one sees me?

Maybe you’re new or not experienced.

Maybe no one knows your name.

Maybe it’s your first time being intentional.

Maybe there are just too many competitors after the same people,

With more money, more influence.

Then what?

Look, I get it.

My industry is crazy-competitive these days, and it’s only gonna get worse.

So how do you overcome those odds? I’ll tell you how.

Pay close attention and niche down even further.

Stop being mediocre like everyone else.

That’s the secret.

And I’ll prove it to you. Just answer these questions:

Question #1: Do you know me or heard of me before?

(Yep, because you wouldn’t be receiving this e-mail.)

Question #2: Did you fall asleep reading this?

(Nope, because you are still reading).

I am an underdog, just like you. So take comfort in knowing the “little guy/gal” can compete.

If only he or she makes strides and stays consistent.

And if you maintain.

They will come.

So, please:

No pitty parties,

All we do is WIN! This season, you may just need to hit the RESET button, recognize your advantages, and your real audience, and Re-Launch in 2021 without second-guessing yourself. You can do this!

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