Do You Really Know Your Audience?

Do You Really Know Your Audience?

Almost every decision you need to make in business gets easier when you know your audience really, really well. ⁠ ⁠ and I mean things like this.... ⁠ 🥸 The stuff that keeps them up late at night… ⁠ 😎The stuff that makes them reach for the butter pecan ice cream 🤔The...

Customer Interaction

Customer interaction ultimately leads to improved profits for businesses. Reviews not only have...

Enough With the Games

A few weeks ago, I asked several clients and students to tell me their #1 pain point when it came...

Where Do I Fit In?

If you have a book, product or service, I know you are: Trying to decide IF you will create a...

Life Lessons

Position Matters

Position Matters

Have you ever wondered how people see you or how valuable you are in their eyes?   I sure have....

What’s In Your Cup?

What’s In Your Cup?

I love this analogy: You are holding a cup of coffee when someone comes along and bumps into you...

How Real Are You?

How Real Are You?

One of the biggest crimes you can commit, as it pertains to yourself and your business, is having a BRAND that is UNREAL. If you're unreal then you just end up being BORING - people want to see the different sides of you, if not, you become mediocre and will become...

Never forget to build your core values

Never forget to build your core values

Scientifically, it has been said that an elephant never forgets. Just like an elephant, people tend not to forget either, especially when it comes to being ignored by a sales associate at their favorite department store or the unfriendly look by the head usher at...

Slow Response! Big Mistake!

Slow Response! Big Mistake!

In this modern day of technology where people can literally find anything or anyone they want at the touch of a keypad, first impressions mean everything! When putting together a gathering for a workshop, one thing that gets my goat is when I contact a possible venue,...

Ways in which your Customers interact

Ways in which your Customers interact

Customers interact with your business in many different ways, here are ways in which they can do so, so make sure you have these things in place so they can:   Email Phone Live Chat Social Media Webpage Live Video In-Person Snail Mail   Remember that not all...

Prioritize and Fix Roadblocks!

Prioritize and Fix Roadblocks!

When it comes to creating a map for your customers, here are some questions you can ask yourself: ⁠ ❓What needs to be corrected or built? ⁠ ❓ Is there a need to break everything down and start from scratch? ⁠ ❓ Or are a few simple changes all that’s necessary for a...

Common Problems Of Business Owners

Common Problems Of Business Owners

The most common problem business owners have is the problem of more business/ more customers/ more revenue / more profits It has led to various deals and deadly marketing campaigns that are not sustainable And therefore kill the business. Starting any business is hard...

Is Your Business Customer Oriented In 2022?

Is Your Business Customer Oriented In 2022?

In 2022, if your business still is not customer oriented, you’ve already lost Whether it’s in your content, or in your product offerings, you need to make sure that it does not disregard the most relevant factor. The people. Never create and run a business in your own...

Are You A Business Owner Who Is Nervous?

Are You A Business Owner Who Is Nervous?

A lot of business owners I speak with get nervous about the topic of a rebrand for a few reasons. 1) People will think I changed 2) I’m going to lose clients 3) It’s too expensive to rebrand 4) There are too many things to change 5) My franchisee’s will complain about...

Empathy Has Become a Buzzword

Empathy Has Become a Buzzword

Empathy is one of those buzzwords that sound really good, but very few companies actually understand what it means, much less practice it. Essentially, customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind that need,...

Are You Ignoring People?

Are You Ignoring People?

 In 2022, if your business still is not customer oriented, you’ve already lost Whether it’s in your content, or in your product offerings, you need to make sure that it does not disregard the most relevant factor—the people. Never create and run a business in your own...

Brands Are Like People

Brands Are Like People

We love parties. You can make friends here and meet many different characters in a short period of time. The amazing thing is that we don’t interact with everyone at a party (unless you’re the host) But the majority of your time would be spent with people who you...

When you feel stuck, now what?

When you feel stuck, now what?

You are not crazy, because it is not uncommon to feel stuck. There are seasons of change, and sometimes it is just your turn for a change. So what do you do? First, chill out!  During the chill, look at areas you need to work on to ensure you are relevant. Make sure...

You Got To Be Real!

You Got To Be Real!

One of the biggest crimes you can commit, as it pertains to yourself and your business, is having a BRAND that is UNREAL. If you're unreal, then you just end up being BORING - people want to see the different sides of you, if not, you become mediocre and will become...

Please Keep In Mind

Please Keep In Mind

PLEASE KEEP IN MIND - that there are things that you should be mindful of when you are mapping out your priorities, and make sure that you won't miss out on the tips that I am about to share. Here are the 5 things that should be included in your business priority...

LET’S GET CLEAR!

LET’S GET CLEAR!

Have you ever found yourself JUMPING from Point A to Point Z, without paying attention to all the particulars in between? We often do this because there is a mental failure to LAUNCH! Our brains have what I call a fail-safe and want to keep us as comfortable as...

Who Is The Lifeline To The Growth Of Your Business?

Who Is The Lifeline To The Growth Of Your Business?

Whether you call them your consumers, your market, or your buyers, they are the lifeline to the growth of your business and profitability. As an entrepreneur who is goal-oriented, you want to know how your preferred audience spends their time, are they single, male,...

The market is SHIFTING FAST!

The market is SHIFTING FAST!

As a leader, business professional and/or entrepreneur... you have to know how to SHIFT with the season... Examples of recent market shifts Here is a list of recent market shifts: Customers that shop and buy in different ways, a new generation of buyers and greater...

Some Of The Most Stressed Out People

Some Of The Most Stressed Out People

Entrepreneurs, as yourself, are some of the most creative, dream chasers I know. The downfall is that we are some of the most stressed-out people; when the business is at stake or we don't know what to do next, the stress levels can go through the roof. Why did I...

The Benefits of a Goal Statement

The Benefits of a Goal Statement

A goal statement can be a big contribution to you and your business.A goal statement is an important way to think about what you want your life to look like.If a thought or feeling pops into your head, stop and ask yourself if it's something worth pursuing?Your answer...

Do You Have a Social Media Strategy?

Do You Have a Social Media Strategy?

In order to become known for what you do, even for who you are, you will have to create a presence on social media networks.  Those networks include Facebook, Instagram, Tumblr, YouTube, and more on the professional end, such as LinkedIn.  You are a fish in a pond...