by Aubrey | Mar 10, 2025 | All Things Customer
Once customers have decided to purchase, it’s crucial that the buying process is smooth and efficient. This is the moment when customers are most vulnerable to friction, and any obstacles can negatively affect their overall experience. How Your Role Impacts This...
by Aubrey | Mar 3, 2025 | All Things Customer
Once potential customers are aware of your brand, they enter the consideration stage. They start researching more deeply, comparing options, and assessing whether your product or service meets their needs. At this point, employees across many departments—especially...
by Aubrey | Feb 24, 2025 | All Things Customer
The customer journey begins when potential customers first become aware of a product or service. For some companies, this may happen through advertising, word-of-mouth, or digital content. Though this stage typically involves marketing and sales, every department...
by Aubrey | Feb 10, 2025 | All Things Customer
As businesses strive to offer exceptional customer experiences, it’s important to understand that the customer journey doesn’t begin and end with the sales or support teams. Every department and employee, regardless of their role, plays a crucial part in shaping...
by Aubrey | Feb 3, 2025 | All Things Customer
Customer success doesn’t just fall on the shoulders of customer service teams. Every department, from marketing to product development to HR, plays a role in shaping the customer experience. To create a truly customer-first culture, it’s essential to foster...
by Aubrey | Jan 27, 2025 | All Things Customer
Recognizing and rewarding employees for their contributions to the customer experience is a powerful motivator. When employees see that customer success is valued and celebrated, they are more likely to adopt customer-first behaviors in the future. Practical Tip:...
