Do You Really Know Your Audience?

Do You Really Know Your Audience?

Almost every decision you need to make in business gets easier when you know your audience really, really well. ⁠ ⁠ and I mean things like this…. ⁠ 🥸 The stuff that keeps them up late at night… ⁠ 😎The stuff that makes them reach for the butter pecan ice cream...

Customer Interaction

Customer interaction ultimately leads to improved profits for businesses. Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Trust is what you would gain from reviews because these can encourage people to...

Enough With the Games

A few weeks ago, I asked several clients and students to tell me their #1 pain point when it came to showing up on social media.. and many did not spare the details, << Test First Name >> “What’s going on with all the changes..can I still connect with the...

Where Do I Fit In?

If you have a book, product or service, I know you are: Trying to decide IF you will create a product/service launch for the holiday season ….. OR Trying to figure out where to begin…. huh? This is the season where entrepreneurs and small businesses can make a chunk...

Perception Ain’t Always Truth

Perception for many becomes fact, and if you say you care about me in your advertising and I then experience the opposite, then all of that money spent on attracting me to your business has gone down the drain. This is why it is so important why the owners or the...

Whatever You Water, Will Grow

Recently I was asked to do a training for a leadership academy. Following the training, all participants received their Certification of Completion. I later asked the director, “do you all have a quarterly training for new employees on understanding customer...