Customer Interaction

Customer interaction ultimately leads to improved profits for businesses. Reviews not only have the power to influence consumer decisions but can strengthen a company's credibility. Trust is what you would gain from reviews because these can encourage people to...

Enough With the Games

A few weeks ago, I asked several clients and students to tell me their #1 pain point when it came...

Where Do I Fit In?

If you have a book, product or service, I know you are: Trying to decide IF you will create a...

Life Lessons

There Are No Shortcuts

There Are No Shortcuts

There are no shortcuts, especially if you're a service provider. People buy from experts. People...

Are You Indispensable?

Are You Indispensable?

It's your skillset, not your title...... We live in a world that is constant; people are rising up who are more creative than you, companies are more innovative than yours, and digital marketing is a necessity.  So the question is, how do you feel about yourself and...

Creative Strategies to Market Your Start-Up

Creative Strategies to Market Your Start-Up

  As a start-up, it is not always easy to get funding.  Many start-ups use their savings, ask for it or simply go day-by-day trying to figure out how they can get things done for free!  Well, you can manage your finances starting your business, but marketing is...

Evaluating the Culture of Your Company

Evaluating the Culture of Your Company

The culture of your company plays a big role in how people perceive it, what product and/or service you provide, as well as what happens after the sale is done.   In today’s time, many companies have a tendency to go after new customers, without truly nurturing the...

How does your audience spend their time?

How does your audience spend their time?

Whether you call them your consumers, your market, or your buyers, they are the lifeline to the growth of your business and profitability. As an entrepreneur who is goal-oriented, you want to know how your preferred audience spends their time, are they single, male,...

Steps to Industry Domination

Steps to Industry Domination

A few weeks ago, I ran an online training for an organization’s department focused in on diversity and equity. I first had them tell me what their ultimate goal was, then I went backward…. First was evaluating and knowing the CULTURE within their department. You’d be...

Are You Available?

Are You Available?

If you’re a CX coach, author, speaker, beauty practitioner, online marketer, or entrepreneur – please pay close attention to what I’m about to share…  Do you know the #1 reason why most of us do not get to the place where we strive to be in the business world? Here...

Trailblazers UNITE!

Trailblazers UNITE!

When I listen to CX Leaders talk about their specific business challenges, it seems to often come down to ONE WORD…  … Overwhelm.  They’re overwhelmed with all of the things they have to DO…(me included) … but also, with all of the things they have to LEARN…  … and...

My Bad Habit

My Bad Habit

Good morning from 84-degree weather in Southern California!! (I just rubbed that in….'“bad LaTonya...LOL!) As you read this, I am still in bed or already up on the computer, starting work on a book that is soon to come out! More specifically, I'm trying to get my last...

My Take on the Holidays

My Take on the Holidays

What it Do, What it Do?  I want to talk to you about these HOLIDAYS! Since the Halloween weekend, I've noticed how people are adapting to the stay-at-home orders during this pandemic. They were not walking the streets in droves, but they dressed up in their Halloween...

Are You Still Relevant?

Are You Still Relevant?

One thing we know for sure is...the market is SHIFTING FAST! As a leader, business professional, and/or entrepreneur...you have to know how to SHIFT with the season...Examples of recent market shifts Here is a list of recent market shifts: Customers that shop and buy...

The Pandemic of 2020

The Pandemic of 2020

Hello Leader! Have you been wondering how to do business and stay connected to others during this pandemic?Our reality is...A pandemic is spreading...People are told to "stay at home, and...Schools, the DMV, businesses, and malls are shut down..Whether you understand...

Recession Proof

Recession Proof

Hey You!  Imagine yourself in the middle of a deep recession (oh! It's Coming!). Perhaps you don’t have to imagine, you've experienced it.  Fear and uncertainty are everywhere. Prospects have seemingly slammed their wallets shut.But imagine this.....unlike everyone...

Why Content Matters

Why Content Matters

Hey Smart Business Builder! It is so easy to get caught up in the fanfare of social media and lose sight of what really matters. At the end of the day, your ability to be successful from social media will only go as far as your content takes you.   .....and it is...

3 Threats

3 Threats

A Recap About Those Threats   Hello Smart Entrepreneur, I believe in recaps, so let's RECAP! Did you know there are three areas as an entrepreneur you need to be aware of? Each one of these can tremendously damage your bank account. They are: Competition.  Customers. ...

Just One

Just One

All you need is... One Offer One Price One Video One Email a Week A Phone Call a Day (more phone calls - this is the exception to the rule) In fact, doing more than that can get dangerous if you are not advanced. Here is why: #1 complexity is the enemy of confusion...

Know Your Team By This

Know Your Team By This

Know Your Staff By This from The Desk of LaTonya "LW" Washington I am sure that when you finally realized you could not progress alone and needed a team or staff to help the mission, you may have assumed that all came in with leadership skills.  To your dismay, that...

Finding Your Income Streams as an Entrepreneur

Finding Your Income Streams as an Entrepreneur

It is said that we should have a minimum of 5 income streams coming through us. Now, whether you have figured out those streams as of yet, you will with the help of like-minded business people. After you have found your audience, and know the type of problems they...

Your Company has a Culture

Your Company has a Culture

Every company has its own culture which is unique and specific to its policies and mission. Organizational culture basically refers to individual beliefs, values, norms, engagement, and communication.  Irrespective of whether you already have a list of organizational...