The culture of your company plays a big role in how people perceive it, what product and/or service you provide, as well as what happens after the sale is done.
In today’s time, many companies have a tendency to go after new customers, without truly nurturing the old ones who have been faithful. It is those old customers that become the mouthpiece for the business. Have you noticed that most people look at how many stars a company has as well as the testimonials given?; that is what pulls people in.
You want people to fall in love with your business. You want people to buy into your brand and you want to understand the journey that customers go through and how to handle them from the beginning to the completion and then back again.
Understanding the customer’s journey will help you identify holes in the process, as well as evaluate the touchpoints.
This year and upcoming, pay attention to your customer and feel free to pick a few and develop case studies. This will help you in the long run.
