A few weeks ago, I ran an online training for an organization’s department focused in on diversity and equity. I first had them tell me what their ultimate goal was, then I went backward…. First was evaluating and knowing the CULTURE within their department.

You’d be surprised at how we throw the word “culture” around, but truly do not know what it is all about. 

What is culture?  It is the beliefs and practices of a person, a group, a community, or a society. So though we are in a group, the individuals within the group can have different beliefs and/or practices but can come together as a group and flush out what are some common characteristics, how an ultimate goal can be reached collectively, and how the department or organization is perceived by others. 

Our company is in the people business and as Josh Adam said on our live stream show, “you can’t be of service trying to pour a drink and drink a drink at the same time.”

In order to dominate within your industry, you first need to know what you believe and if what you are doing within the company best serves others or yourself.  What are you really about?  What is your company really about?  

So, I have some homework for you.  

Ask yourself and write down, what you believe.  Do you believe the world is round or flat? Do you believe in God? Do you believe when in business, everything should be centered around people and the development of relationships?  And why?  

When you first understand your culture, and how you operate from day to day, then you can begin to become more clear on those around you; you will see similarities and differences, which make for great collaboration, that way you can begin to DOMINATE your industry.  No man is an island.  

If you find yourself having difficulties flushing out your beliefs, it’s okay.  Contact us today and let’s do a 30-minute free clarity call.  Contact us at support@thecustomerculture.com.