There are no shortcuts, especially if you’re a service provider.

People buy from experts. People buy from people they trust with their money.

If you don’t fit in those two boxes, you’re never going to sell anything online. You might steal a few deals, but your reputation would catch up to you quickly.

One thing I noticed a few years ago is that experts don’t talk about one thing, once and never talk about it again. They show up frequently, talking about the same topics in different ways.

Helping people through content and direct messages has put me in a position where other executives have trusted me enough to give me their hard-earned money to take them from one place to another.

So I know showing up works. It takes time, but it works.

Are you showing up enough?