When it comes to creating a map for your customers, here are some questions you can ask yourself: ⁠

❓What needs to be corrected or built? ⁠

❓ Is there a need to break everything down and start from scratch? ⁠

❓ Or are a few simple changes all that’s necessary for a big impact?⁠⁠

By example:⁠

If customers frequently complain about how complicated your sign up process is, it’s probably time to revamp it and make things easier.⁠

After you’ve identified these roadblocks, take a step back and look at the big picture.⁠

Recognize that the end goal is so that you can push your customers down the funnel, and bring them one step closer to converting.⁠

At the end of the day, you want to be getting more conversions. So everything you tweak in each customer touchpoint should all be contributing to that one goal.⁠