We love parties.

You can make friends here and meet many different characters in a short period of time.

The amazing thing is that we don’t interact with everyone at a party (unless you’re the host)

But the majority of your time would be spent with people who you connect with.

The marketplace is the same. We don’t interact with every brand out there. We interact with just the ones that resonate with our core values and beliefs in one way or the other.

We have to make sure that our brands are in line with what we want to be communicating so that we can attract the people we need to attract into our space.

Are you treating your brand like a person at a party?