Stop me if you’ve heard this before. Whether you are in the real estate or hair industry, you have competitors. Now, depending on what you are trying to sell or convey, there are elements that you must keep in mind with today’s customers.
Whether your clientele is in their mid-20s to late 60s, they all have behavior and you want to know their behavior so you understand what they like, what they need, and what they are looking for. You do this by taking advantage of the analytics on your social media networks, reading up on the going trends, and even “Googling” your target audience to see what they are consistently doing. Your competitors may not be paying attention to this aspect of “Marketing” because they are just about getting something sold. But, in order to have people become loyal and a word-of-mouth marketing tool for you, you want them to trust you and know you really care.
So first things first: Know your audience by doing the above and then make sure you are a credible witness. Begin doing this by giving your perspective clientele information on what they need OR may not necessarily need but want to know. Blogs, weekly e-mails, workshops, etc., will keep you visible.