Every company has its own culture which is unique and specific to its policies and mission. Organizational culture basically refers to individual beliefs, values, norms, engagement, and communication. Irrespective of whether you already have a list of organizational values, your organization will naturally develop its own culture. As a fact, Organizational Culture is a soft concept that can have a real hard impact on any organization.
Below are the various reasons that clearly explain why organizational culture matters:
1. Motivation
Motivation plays a significant role in job performance. It is like a magic force that can result into highly productive workforce. It is a saying, “Why we work determines how well we work.” And how true is that! In an organization where employees enjoy their work, understand what and why of their work and resonate it with their own professional goals, the performance level of the workers reaches the sky.
A very good example in this regard can be taken from “Twitter”, an organization where every employee is motivated by the organization’s goal, where the teammates are friendly and not only are good at but also love what they do!
2. Customer Satisfaction
Your employees are the real representatives of your company. Companies where the employees believe in their organization’s brand, know what their product is all about and understand how that differs from their competitors, have strong organizational culture.
As you go throughout your day, pay attention to the culture of your company and ask yourself, “does it live up to my expectations?”
LW
