If you didn’t know, people are more informed than ever before. They are complete access to information at their disposal and can evaluate information about a company even more.
With that being said, there has been a SHARP SHIFT in power from business to customer, and resulted in dramatically higher customer expectations. Your customers are less trusting and less patient than they’ve ever been.
So how do you and your team work on that?
You do that by:
- Consistently connecting with them via e-mail, sharing a blog post, even a text message on a monthly basis just to see how they are doing and if they are having any roadblocks, especially if service-based.
- Every once in a while, it is okay to slide them a DM on their social media platforms and say, “just checking up on ya.”
These are a few examples.
But at the end of the day, customers tend to stay around when they feel you care and there is an emotional connection.
Try it and see how that goes for ya!