For those that know me on a personal level, and for those organizations that have experienced my way of instruction, you know I am an extrovert and passionate about how I teach, and always with a customer-focused initiative. Sadly enough, because we are not always talking about sales, it is placed over on the side until a crisis incurs.
Gone are the days when we can just put clients and customers off to the side because they now have access to social media, which allows them to have a CHOICE!
This is why it is so important as a business to ensure they go through training. We need to teach our staff to pretend they own their place of employment and begin to understand the customers as if their lives depended upon it.
Think about your last customer experience. I guarantee you will remember it quickly, especially the negative.
Make sure your staff fully understands the importance of leaving the customers and clients with a positive impression EVERY TIME that customer has a touch point with the business. Keep it on the regular.
Price is rarely as important as we assume it is to the customer. Emotional feelings, and how one is made to feel, is on top of most customers’ list.
To obtain more information on how we can train your staff to provide excellent experiences for your customers, contact us at support@thecustomerculture.com or connect with us right here on the Contact page.
