What’s In Your Cup?

I love this analogy: You are holding a cup of coffee when someone comes along and bumps into you or shakes your arm, making you spill your coffee everywhere. Why did you spill the coffee? “Because someone bumped into me!!!” Wrong answer. You spilled the...

How Do You Describe What You Do?

When people catch you off guard and ask “what you do”… how do you describe what you do? As quick as that question goes off their lips, I say, “I help small businesses regain relevance in customer relations.” The next question they ask...
Position Matters

Position Matters

Have you ever wondered how people see you, or how valuable you are in their eyes?   I sure have. Whether you believe it or not, the space you occupy in the minds of others does matter.  We are here to touch the lives of the few or the many.  We are gifted to create...
Inseparable Combination

Inseparable Combination

During the holiday season, social media marketing and the customer journey become inseparable partners in the pursuit of festive success. As consumers embark on their holiday shopping quests, social media serves as a guiding star along their path. It’s not just...