Creative Strategies to Market Your Start-Up

Most start-ups don’t get easy funding. Many simply use their own savings, ask others or look for free information to help their business.  The good news is you can still manage to finance your ideas, but marketing it is something you won’t have much budget left for;...

After the Purchase Touchpoints

After a customer completes a purchase, their journey continues. Here are key touchpoints: Order Confirmation Email: Purpose: Confirm the purchase details (items, price, shipping address). Best Practices: Be concise and clear. Include relevant links (tracking, customer...

Why Does Digital CX Matter?

In today’s digital age, costumers now expect seamless experiences. A glitchy website or unresponsive app can drive them away. You also want to be mindful that you are in a crowded marketplace, and small businesses compete with larger players. A superior digital CX...