Monitoring Tools For Your Digital Journey

As a business owner, you want to know what is happening in the world and that means, you will need to monitor the internet.  Here are some tools that will help you along the way: Google Alerts: Set up alerts for your brand name, product names, and relevant keywords....

Online Reputation Matters

Why does reputation matter? For small businesses, trust is everything. A positive reputation attracts customers, fosters loyalty, and encourages referrals. So for you, that means you want to engage with online reviews, the ones that are positive and negative.  When...

Best Practices for Improving Digital CX

When it comes to connecting with your customers, clients and consumers, effectively, we have found that the following has been best in this digital journey:   Personalization: Tailor content based on user behavior. Use data to recommend relevant products or services....

What is The Digital Customer Experience?

Digital CX encompasses all online interactions a customer has with your brand. From browsing your website to engaging on social media, using mobile apps, or chatting with your support team, every touchpoint contributes to the overall experience. Here are key...