Every decision matters. The way you relate with your customers. The products you display in your storefront. The marketing campaign you use. The price you sell your products at.
Everything tells a story to your potential customer/investor/employee/partner
But what we see happen is many business owners leave the day-to-day actions of their business to chance.
They act on their own whims and forget that in the grand scheme of things, everything matters to the general outlook of your brand in the face of your customers.
This is a gentle reminder to make decisions with the intent of forward thinking.
