What a great time to be in the marketing field because companies are always looking for marketing specialists. As a professor that teaches digital marketing, my students are set up for success.
Great marketers care deeply about content and pour their heart and soul into it. Their dedication to detail is what drives leads and inspires customers to buy.
But great marketers also know a hard truth about their work.
That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could:
The voice of your customers.
