Monitoring Tools For Your Digital Journey

As a business owner, you want to know what is happening in the world and that means, you will need to monitor the internet.  Here are some tools that will help you along the way:

  • Google Alerts:
      • Set up alerts for your brand name, product names, and relevant keywords. Receive notifications whenever your brand is mentioned online.
      • Monitor news articles, blog posts, and social media updates.
  • Social Listening Platforms:
      • Tools like Hootsuite, Sprout Social, or Brandwatch allow you to track brand mentions, sentiment, and trends.
      • Understand how people perceive your brand and identify areas for improvement.
  • Review Management Platforms:
    • Use platforms like Yelp, Google My Business, or industry-specific review sites.
    • Respond promptly to reviews, thank customers for positive feedback, and address concerns.

Stay connected by understanding what others see and do.  When you utilize many of these tools, it will help you in the long run. 

Author: Aubrey