Why does reputation matter? For small businesses, trust is everything. A positive reputation attracts customers, fosters loyalty, and encourages referrals.
So for you, that means you want to engage with online reviews, the ones that are positive and negative.
When addressing negative reviews, do the following:
- Stay Calm: Don’t take negative reviews personally. Maintain a calm tone and avoid getting defensive.
- Apologize and Resolve: Apologize for any inconvenience and offer solutions. Show that you care about customer satisfaction.
- Learn and Improve: Use negative feedback as an opportunity to improve your products or services.
Remember, your online reputation is a valuable asset. Cultivate it carefully, engage authentically, and build credibility—one positive interaction at a time!
