There Are No Shortcuts

There Are No Shortcuts

There are no shortcuts, especially if you’re a service provider. People buy from experts. People buy from people they trust with their money. If you don’t fit in those two boxes, you’re never going to sell anything online. You might steal a few deals, but your...
Empathy Has Become a Buzzword

Empathy Has Become a Buzzword

Empathy is one of those buzzwords that sound really good, but very few companies actually understand what it means, much less practice it. Essentially, customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind that need,...
Understand Your Customers

Understand Your Customers

Who are your customers? Often, we tend to think of customers as those who directly purchase goods and services, and we think of customer service primarily occurring in retail and service industries. However, customer service is not limited to the retail and service...
Are You Ignoring People?

Are You Ignoring People?

 In 2022, if your business still is not customer oriented, you’ve already lost Whether it’s in your content, or in your product offerings, you need to make sure that it does not disregard the most relevant factor—the people. Never create and run a business in your own...
Brands Are Like People

Brands Are Like People

We love parties. You can make friends here and meet many different characters in a short period of time. The amazing thing is that we don’t interact with everyone at a party (unless you’re the host) But the majority of your time would be spent with people who you...