by Aubrey | Jan 29, 2024 | All Things Customer
In today’s hyper-competitive business landscape, customer retention is the secret sauce that can turn a good company into a great one. It’s not just about acquiring new customers; it’s about nurturing and maintaining those valuable relationships...
by Aubrey | Jan 15, 2024 | All Things Customer
I love this analogy: You are holding a cup of coffee when someone comes along and bumps into you or shakes your arm, making you spill your coffee everywhere. Why did you spill the coffee? “Because someone bumped into me!!!” Wrong answer. You spilled the...
by Aubrey | Dec 18, 2023 | Marketing Strategy
Just the other day, I was out to dinner with a friend. The waitress who took our order, ended it with the words, “okay sweetheart, I will have that right out.” When the server walked away, my friend said, “Don’t you hate when someone who does not know you calls...
by Aubrey | Oct 2, 2023 | All Things Customer
This season is an emotional and magical time for retailers and shoppers alike. As consumer behavior continues to evolve, understanding and evaluating the customer journey during this time has become more crucial than ever. So let’s look at 3 areas you will want to...
by Aubrey | Jul 31, 2023 | All Things Customer
At the heart of a customer culture is a mindset shift that places the customer at the center of everything an organization does. It involves fostering an unwavering commitment to understanding customer needs, desires, and pain points. Every employee, regardless of...
