What is The Digital Customer Experience?

Digital CX encompasses all online interactions a customer has with your brand. From browsing your website to engaging on social media, using mobile apps, or chatting with your support team, every touchpoint contributes to the overall experience. Here are key...
Customer Retention is the Secret Sauce

Customer Retention is the Secret Sauce

In today’s hyper-competitive business landscape, customer retention is the secret sauce that can turn a good company into a great one. It’s not just about acquiring new customers; it’s about nurturing and maintaining those valuable relationships...

What’s In Your Cup?

I love this analogy: You are holding a cup of coffee when someone comes along and bumps into you or shakes your arm, making you spill your coffee everywhere. Why did you spill the coffee? “Because someone bumped into me!!!” Wrong answer. You spilled the...