by Aubrey | Mar 3, 2025 | All Things Customer
Once potential customers are aware of your brand, they enter the consideration stage. They start researching more deeply, comparing options, and assessing whether your product or service meets their needs. At this point, employees across many departments—especially...
by Aubrey | Feb 24, 2025 | All Things Customer
The customer journey begins when potential customers first become aware of a product or service. For some companies, this may happen through advertising, word-of-mouth, or digital content. Though this stage typically involves marketing and sales, every department...
by Aubrey | Feb 10, 2025 | All Things Customer
As businesses strive to offer exceptional customer experiences, it’s important to understand that the customer journey doesn’t begin and end with the sales or support teams. Every department and employee, regardless of their role, plays a crucial part in shaping...
by Aubrey | Feb 3, 2025 | All Things Customer
Customer success doesn’t just fall on the shoulders of customer service teams. Every department, from marketing to product development to HR, plays a role in shaping the customer experience. To create a truly customer-first culture, it’s essential to foster...
by Aubrey | Jan 27, 2025 | All Things Customer
Recognizing and rewarding employees for their contributions to the customer experience is a powerful motivator. When employees see that customer success is valued and celebrated, they are more likely to adopt customer-first behaviors in the future. Practical Tip:...
by Aubrey | Jan 20, 2025 | All Things Customer
A key part of a customer-first culture is actively listening to the customer. However, it’s equally important that employees are involved in gathering and responding to feedback. By creating a feedback loop that spans across the organization, you ensure that everyone...
