by Aubrey | Mar 31, 2025 | All Things Customer
The final stage of the customer journey is where loyal customers become brand advocates. They share their positive experiences with others, whether online or through word-of-mouth. This stage is crucial for growth as loyal customers help build the reputation of the...
by Aubrey | Mar 24, 2025 | All Things Customer
Once the customer has made their purchase, the journey doesn’t end. In fact, this stage is one of the most crucial in determining whether a customer will remain loyal and return for future purchases. How Your Role Impacts This Stage: Customer Service Teams: Handle...
by Aubrey | Mar 10, 2025 | All Things Customer
Once customers have decided to purchase, it’s crucial that the buying process is smooth and efficient. This is the moment when customers are most vulnerable to friction, and any obstacles can negatively affect their overall experience. How Your Role Impacts This...
by Aubrey | Mar 3, 2025 | All Things Customer
Once potential customers are aware of your brand, they enter the consideration stage. They start researching more deeply, comparing options, and assessing whether your product or service meets their needs. At this point, employees across many departments—especially...
by Aubrey | Feb 24, 2025 | All Things Customer
The customer journey begins when potential customers first become aware of a product or service. For some companies, this may happen through advertising, word-of-mouth, or digital content. Though this stage typically involves marketing and sales, every department...
by Aubrey | Feb 10, 2025 | All Things Customer
As businesses strive to offer exceptional customer experiences, it’s important to understand that the customer journey doesn’t begin and end with the sales or support teams. Every department and employee, regardless of their role, plays a crucial part in shaping...
