Are You A Business Owner Who Is Nervous?

Are You A Business Owner Who Is Nervous?

A lot of business owners I speak with get nervous about the topic of a rebrand for a few reasons. 1) People will think I changed 2) I’m going to lose clients 3) It’s too expensive to rebrand 4) There are too many things to change 5) My franchisee’s will complain about...
Empathy Has Become a Buzzword

Empathy Has Become a Buzzword

Empathy is one of those buzzwords that sound really good, but very few companies actually understand what it means, much less practice it. Essentially, customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind that need,...
Are You Ignoring People?

Are You Ignoring People?

 In 2022, if your business still is not customer oriented, you’ve already lost Whether it’s in your content, or in your product offerings, you need to make sure that it does not disregard the most relevant factor—the people. Never create and run a business in your own...
Brands Are Like People

Brands Are Like People

We love parties. You can make friends here and meet many different characters in a short period of time. The amazing thing is that we don’t interact with everyone at a party (unless you’re the host) But the majority of your time would be spent with people who you...
When you feel stuck, now what?

When you feel stuck, now what?

You are not crazy, because it is not uncommon to feel stuck. There are seasons of change, and sometimes it is just your turn for a change. So what do you do? First, chill out!  During the chill, look at areas you need to work on to ensure you are relevant. Make sure...
You Got To Be Real!

You Got To Be Real!

One of the biggest crimes you can commit, as it pertains to yourself and your business, is having a BRAND that is UNREAL. If you’re unreal, then you just end up being BORING – people want to see the different sides of you, if not, you become mediocre and...