by latonyawashington | Jun 27, 2022 | All Things Customer
No amount of time or energy poured into marketing efforts can override the negative impact of poorly executed customer service. Providing personalized customer experiences is crucial to achieving sustainable business growth in today’s market and the role of a...
by latonyawashington | Jun 20, 2022 | All Things Customer
What a great time to be in the marketing field because companies are always looking for marketing specialists. As a professor that teaches digital marketing, my students are set up for success. Great marketers care deeply about content and pour their heart and soul...
by latonyawashington | Jun 13, 2022 | Business Tips
The most common problem business owners have is the problem of more business/ more customers/ more revenue / more profits It has led to various deals and deadly marketing campaigns that are not sustainable And therefore kill the business. Starting any business is hard...
by latonyawashington | Jun 6, 2022 | Business Tips
In 2022, if your business still is not customer oriented, you’ve already lost Whether it’s in your content, or in your product offerings, you need to make sure that it does not disregard the most relevant factor. The people. Never create and run a business in your own...
by latonyawashington | May 30, 2022 | Business Tips
A lot of business owners I speak with get nervous about the topic of a rebrand for a few reasons. 1) People will think I changed 2) I’m going to lose clients 3) It’s too expensive to rebrand 4) There are too many things to change 5) My franchisee’s will complain about...
