The Awareness Stage: Shaping First Impressions
The customer journey begins when potential customers first become aware of a product or service. For some companies, this may happen through advertising, word-of-mouth, or digital content. Though this stage typically involves marketing and sales, every department...
Celebrate Successes and Reinforce Customer-Centric Behaviors
Recognizing and rewarding employees for their contributions to the customer experience is a...
Foster a Customer-Feedback Loop
A key part of a customer-first culture is actively listening to the customer. However, it’s...
Empower Employees to Make Customer-Centric Decisions
Empowering employees to make decisions that prioritize customer success is crucial for building...
Life Lessons
Be More Engaging
The difference in you standing out from other companies, organizations and entrepreneurs, is… to...
When The Magic Happens
The hard way to grab attention is by being like everyone and making the most noise The easy way to...
It’s The Simple Things
It's normal to think your story isn't special. I used to believe that I had to have a rags to...
5 Steps to Understand Your Customers in a Global Market
For an expanding international business, it is imperative to face customers overseas. But before you take the continental leap, it is vital for you to understand your target audience. Thus, “Localization” becomes the primary key. The very first thing you would...
How I Build a Strong Community
YOUR JOURNEY IN LIFE You Need a Business Community Who Cares from The Desk of LaTonya "LW" Washington Tell me, how often have you had that gnawing in your tummy urging you to start something that will be beneficial to the community as well as to yourself? ...