by Aubrey | Dec 18, 2023 | Marketing Strategy
Just the other day, I was out to dinner with a friend. The waitress who took our order, ended it with the words, “okay sweetheart, I will have that right out.” When the server walked away, my friend said, “Don’t you hate when someone who does not know you calls...
by latonyawashington | Oct 17, 2022 | Marketing Strategy
One of the biggest crimes you can commit, as it pertains to yourself and your business, is having a BRAND that is UNREAL. If you’re unreal then you just end up being BORING – people want to see the different sides of you, if not, you become mediocre and...
by latonyawashington | Oct 18, 2021 | Marketing Strategy
As a leader, business professional and/or entrepreneur… you have to know how to SHIFT with the season… Examples of recent market shifts Here is a list of recent market shifts: Customers that shop and buy in different ways, a new generation of buyers and...
by latonyawashington | Jul 12, 2021 | Marketing Strategy
In order to become known for what you do, even for who you are, you will have to create a presence on social media networks. Those networks include Facebook, Instagram, Tumblr, YouTube, and more on the professional end, such as LinkedIn. You are a fish in a pond...
by latonyawashington | Jul 5, 2021 | Marketing Strategy
It’s your skillset, not your title…… We live in a world that is constant; people are rising up who are more creative than you, companies are more innovative than yours, and digital marketing is a necessity. So the question is, how do you feel about...
by latonyawashington | Jun 28, 2021 | Marketing Strategy
As a start-up, it is not always easy to get funding. Many start-ups use their savings, ask for it or simply go day-by-day trying to figure out how they can get things done for free! Well, you can manage your finances starting your business, but marketing is...