Customer interaction ultimately leads to improved profits for businesses.
Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Trust is what you would gain from reviews
because these can encourage people to interact with the company.
Again, why are customer testimonials so important?
Positive customer testimonials help to establish your credibility and reliability as a business. However, negative reviews can sway buyer choices away from
your company, but may also provide you the opportunity to show your target consumer how you work to make every situation right for every customer whenever possible.
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