Are Sales Funnels Becoming Overrated?

All of a sudden, there is a lot of chatter regarding them and new small business owners and entrepreneurs are wondering if they are totally necessary. Well, I say not all things are TOTALLY NECESSARY, HOWEVER, if you want to ensure your customers and clients have a...

The Customer Journey

A lot of times we take this for granted. We get so focused in on selling, that we forget that “without the customer (client), there will be no one to ‘sell’ to,’ which leads to “no business.” As technology continues to evolve and...

Can You Relate to People?

People are on these social media platforms for 3 reasons: 1. To be Entertained 2. To be Educated 3. To be Inspired When you understand these 3 areas, it will help you to create your content with a little more focus in mind. Audiences are constantly changing, and so it...
Do You Really Know Your Audience?

Do You Really Know Your Audience?

Almost every decision you need to make in business gets easier when you know your audience really, really well. ⁠ ⁠ and I mean things like this…. ⁠ 🥸 The stuff that keeps them up late at night… ⁠ 😎The stuff that makes them reach for the butter pecan ice cream...

Customer Interaction

Customer interaction ultimately leads to improved profits for businesses. Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Trust is what you would gain from reviews because these can encourage people to...

Enough With the Games

A few weeks ago, I asked several clients and students to tell me their #1 pain point when it came to showing up on social media.. and many did not spare the details, << Test First Name >> “What’s going on with all the changes..can I still connect with the...