Where Do I Fit In?

If you have a book, product or service, I know you are: Trying to decide IF you will create a product/service launch for the holiday season ….. OR Trying to figure out where to begin…. huh? This is the season where entrepreneurs and small businesses can make a chunk...

Perception Ain’t Always Truth

Perception for many becomes fact, and if you say you care about me in your advertising and I then experience the opposite, then all of that money spent on attracting me to your business has gone down the drain. This is why it is so important why the owners or the...

Whatever You Water, Will Grow

Recently I was asked to do a training for a leadership academy. Following the training, all participants received their Certification of Completion. I later asked the director, “do you all have a quarterly training for new employees on understanding customer...

How KFC tricked the world

The year was 2018… Kentucky Fried Chicken had built their brand over decades, but there was this HUGE PROBLEM! Nobody liked their fries… I mean, social media tore them up on Twitter saying “@KFC, nobody likes your fries…they SUCK!” and the bad news kept on coming. So...
Creative Strategies to Market Your Start-up

Creative Strategies to Market Your Start-up

As a start-up, it is not always easy to get funding. Many start-ups use their savings, ask for it or simply go day-by-day trying to figure out how they can get things done for free! Well, you can manage your finances starting your business, but marketing is something...
Don’t Take Away Our Freedom!

Don’t Take Away Our Freedom!

As we become more tech-savvy, many companies are taking away live interaction and replacing it with digital.  Now don’t get us wrong, some people prefer digital and the pushing of buttons, but that is not the feelings of everyone.   You have to know that people are...